The following steps will definitely help
webmasters and online marketers to understand Search Engine Optimization and
generate good amount of traffic to their respective websites as well as
increase their PR in Search Engines which in turn helps them achieve good
position in SERP.
Eg. if there
is a School Educational Software website and they needs good ranking in search
engine.
One of the biggest challenges that face web
site owners is trying to traffic to their websites. This is usually achieved by
getting the best possible ranking with the search engines, which comes down to
trying to get onto the first page of Google or the other engines such as Yahoo
and Bing.
It’s important to understand if you are
promoting a popular product or services you may have hundreds if not thousands
all competing for that same spot. For you to get the edge over the competition
you need to do some fine-tuning of your site with search engine optimization.
This is not as complex as it sounds and the steps below can give you some
guidelines to improving your site to get some search engine attention.
Step 1:
Check the layout and design of your website
Whilst you may think you have an impressive
looking website, it could also be at the root of your problems. Does your copy start
half way down the page, making it more difficult for the search engines to
grasp what your site is about? Have you got bloated over sized graphics that
make your page slow to load or too much white space between the lines? It’s not
difficult to tweak your pages to get them right.
Step 2: Have
you placed your keywords strategically through your website?
Keyword stuffing can be detrimental to your
site but so can lack of keywords. It’s
no longer good enough just to put your keywords in the title and meta tags, you
need to have a certain percentage placed appropriately within your copy and
articles. Your critical keyword is ideally to be found in your first paragraph
of text, and should also be used in headlines and in your hyperlinks.
Step 3: Text
links and site maps
To get your site recognized and positioned
you need to make sure that all of your pages are being found by the web spider
when it crawls your site; which means you need to get your site indexed
correctly. It’s important to include a site map in your website that shows all
the links to your inner pages. Another
good habit to get into is creating a navigation menu with text links, these are
a lot easier for the search engine robot to follow and identify all your pages.
On page search engine optimization is just as important as off page.
Step 4:
Backlinks – Quality vs. Quantity
When you are trying to position yourself a
highly competitive category you will need quality backlinks to your site,
preferably PR 6 & 7 when you can get them.
You will find that when you have good content in your site others are
willing to link to you as it provides credibility for their own sites
But this can take time to build up, in the
meantime you can actively search yourself and start requesting links, the more
the better. Don’t overlook that quality will outdo quantity any day in terms of
getting your site a better ranking.
Step 5: Keep
up to date with search engine ruling
Search engines change their rules quite
frequently and it is important to keep yourself up to date. This isn’t as hard
as it may sound, there are numerous forums and blogs on the net that regularly
post information on the latest changes.
